Market research for the UK farming industry - Agrifocus - logo

agricultural market research consultants

Specialist market research services for all areas of British agriculture

We supply market research services to businesses and organisations involved in all aspects of agriculture, agribusiness and other land based industries.

Working closely with clients, Agrifocus tailors each project to individual clients’ needs: the market intelligence delivered by each research project ensures confident business decision making.

Research areas

Typical areas of research include:

  • National/international agricultural market reviews
  • Company / product awareness studies
  • Distribution and supply chain research
  • Advertising research
  • Customer behaviour and attitude research
  • New product development studies
Market sectors

Market sectors covered include:

  • Farm / food assurance schemes
  • Animal pharmaceuticals
  • Equine markets
  • Agricultural biotechnology
  • Plant breeding
  • Horticulture
  • Agrochemicals
  • Agricultural credit and finance
  • Agricultural, equine and rural events
  • Primary food supply and distribution
  • Animal feed
  • Fertilizers
  • Agricultural machinery and equipment
  • Companion animals
Research methods

Research methods offered:

  • Desk/internet research
  • Telephone research (depth interviews and full scale surveys/CATI)
  • Face to face surveys (depth interviews, larger scale paper and PDA surveys)
  • Online surveys
  • Focus groups
  • Syndicated studies