For agri services

We regularly conduct research amongst these groups and also work on their behalf in delivering their own particular market insight:

  • Agricultural merchants & feed suppliers
  • Farmer cooperatives & buying groups
  • Agronomists
  • Farm & forestry contractors
  • Livestock specialists & nutritionists
  • Vets & lab services
  • Universities & research institutes
  • Farm assurance schemes
  • IT, broadband & communication services
  • Water & energy providers
  • Financial services – credit & finance
  • Land agents & auctioneers
  • Environmental charities & NGOs
  • Farm insurance and legal services

Typical areas of research include:

  • Market & industry analysis
  • Stakeholder attitude research
  • In store surveys and mystery shopping
  • Company awareness studies
  • Supplier sourcing research
  • Communications research
  • Investigations of customer behaviour and attitude research
  • Pricing and branding research
  • New product development studies
Summaries of some

Case studies

Research into farmers and landowners loyalty to providers of farm insurance services

UK Farm Insurance Provider.
Research objective
Analysis of UK farmers’ expectations of insurance providers.
Research method
We conducted 20 depth telephone interviews, followed by a CATI survey of 150 farmers and landowners to ascertain their attitudes to farm insurance, their service expectations, price sensitivity and loyalty to providers.

Research & analysis of attitudes to availability of credit and finance to farmers and growers in the UK

Global financial services provider.
Research objective
To ascertain levels of satisfaction with existing credit opportunities, service expectations and identification of unmet needs.
Research method
Ten 2 hour face to face depth interviews were conducted amongst producers with high borrowing requirement alongside their accountants/financial advisors. This was followed by a larger scale online survey.