Market research for farming, food and land-based industries

Agrifocus is one of the leading providers of market research and business intelligence to agriculture and related markets. We meet the research needs of clients involved in farming, food, agribusiness and the natural environment.

Specialist rural market intelligence

As industry specialists, we have a close understanding of the cross-section of rural enterprises and stakeholders. We exceed expectations in the service & market insight we deliver from over 25 years research experience and a network of contacts across the broad range of industry sectors.

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What we do

We conduct market-leading research across all agricultural and landowner sectors, with clients ranging from global agribusinesses to SMEs and rural charities.

How we work

The research approach adopted is unique to each client’s particular requirements.  We offer expertise across the range of market research techniques applicable to the markets under study.

Methods include:

  • Desk/online research of secondary sources
  • Telephone research – depth interviews and full-scale CATI (Computer Assisted Telephone Interviews) surveys
  • Face-to-face surveys – depth interviews, full scale paper & PDA surveys
  • Online surveys & Skype depth interviews
  • Focus groups
  •  Research workshops
  • Street, event and in store surveys
  • Syndicated studies

Director, Lesley Russen, manages all Agrifocus projects. Unlike larger agencies, none are delegated to more junior staff. Clients benefit from Lesley’s comprehensive experience and we draw on complementary expertise from a wide network of partner consultants as necessary.  Clients thus benefit from the input of senior industry researchers at the most cost effective rates.

In each case, following a briefing by clients, we prepare a research proposal in which we confirm the objective, proposed research approach, sample specification, timing and cost of the research.

Following commissioning we provide clients with regular updates of research progress up to delivery of final research findings and reporting.

In all research we undertake the privacy of our clients and the security of their data is paramount.

Our clients

Here are just some of the organisations we are proud to have worked with.

RSPCA Assured Muddy Boots Software John Deere Welsh Government Germinal Seeds ABC For Farmers Syngenta Pfizer Azelis Newcastle University Agco Zoetis Trident Dow Merial Savills H&H Group Central Wool Growers OranOak Engineering MSD Animal Health Volac
About us

Lesley Russen

Director – Lesley Russen BSc. Hons

With over 25 years agricultural market research experience, Lesley has a sound understanding of UK agriculture and related markets. Working with a network of tried and tested associates, offering complementary skills and expertise, she is able to ensure the most reliable and cost effective use of resources for clients across a wide range of industry sectors. From a family farming background on the Welsh borders, Lesley holds an Honours degree in Agriculture with Agricultural Economics from the University of Wales and lives in the Wye Valley with her family, dogs and a small flock of Black Welsh Mountain sheep.  She is a past chairman of the Monmouthshire Agricultural Show and sits on the South East Wales regional branch of the Country Land and Business Association (CLA).